Project description:

The program promotes the equal opportunities in sport in relation to gender equality. In doing so, it supports the implementation of a number of EU policies and strategies, both in relation to sport and to gender equality.

The NeWMAGS project focuses on the fight against negative gender stereotypes in sport and the promotion of positive role of media in this perspective. It is known that the gender balance among people working in European Sports media departments is increased to a minimum of 30% women.

The first objective of this program is to reduce the gender stereotyping in the sports media and to adopt a fair portrayal both in women and men. Furthermore, the media coverage of women’s sport and of women in sport is increased to 30% with the term objective of reaching 40%. The media coverage of women’s sport and of women in sport is increased to 30%, with the long term objective of reaching 40%.

The program contributes directly to gather information on the quantity and quality of media coverage of women’s sport in a number of EU countries, to identify examples of best practice in the mediatisation of women’s sport from across Europe and to use these findings to produce guidance at practical and strategic levels that will be disseminated through national workshops.

The idea of this project is based to the existence of balance media coverage of women’s and men’s sport in order to ensure that both genders are represented in a non-discriminatory manner. In addition, by encouraging greater visibility of women’s sport in the media and challenging the use of sexist gander stereotypes, it will encouraged more women to take part in sport and elevate the status of women’s sport. In this way they will improve the health and well-being of individuals and families, and the economic health of nations and Europe as a whole.

The partnership consists of UK (Women in Sport), Sweden (Girls in Sport), Greece (European Institute for Local Development), Romania (West University of Timisoara) and Malta (Foundation for the Promotion of Social Inclusion-FOPSIM).

Full title: Women & Girls In Sport News & Media

Start: 01.01.2017

Finish: 31.12.2018

Programme: Erasmus+

Sub-Programme: Sport

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European Institute for Local Development’s mission is to provide innovative tools for the sustainability of regions promoting experience sharing between its members and partners for sustaining international cooperation, skillful networking and further progress and growth.

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Adult Education and Lifelong Learning association (AELLL)

Adult Education and Lifelong Learning Association (Armenia) has acting since 2003 and officially established in 2005.

It is NGO involved in national and international level issues concerning adult education and lifelong learning. AELLL aims to develop and institutionalize quality adult education system in the Republic of Armenia through active stakeholder involvement, and to contribute to develop of the professionalism of Adult Educators within Country. Thanks to its diverse membership, AELLL also serves as a platform for civil society consultation in developing national policies concerned with adult education and lifelong learning as well as for developing social partnerships in the area in question.


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